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Social Media Optimization: Why Your Business Needs It

Everyone’s going digital these days. Why should you be left behind? Get our SMO services in Kolkata, India, and across the globe and see your follower count soar!

Social media and business integration

Best Social Media Marketing Service Kolkata

Every business owner, be it small or big, is leveraging social media to increase their reach. Social media marketing Kolkata, India and across the world has become the need of the hour. Business is booming and it’s time for more people to recognise your brand.

Apps like Facebook, Instagram, X, Telegram, and even Tik Tok for that matter have emerged as the next frontier for moulding consumer perceptions. Social media has turned the world into a global village.

So it makes sense for businesses to have a solid presence on these platforms and connect with consumers all over the world.

SMO Fact Checks

You can gauge your business potential from the latest social media statistics Here’s what they tell you about the role of SMO company in Kolkata , India, and the world for your business:

  • There are 3.78 billion social media users around the world.
  • People have 7.6 social media accounts on average.
  • Facebook sits at the top of the social media chain with 2.32 billion monthly users.
  • 91% of top retail brands have accounts on 2 or more social media channels
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Exploration Channels

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Impressions, likes, shares, reach, traffic redirection, leads

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Reels, impressions, likes, comments, follows, and reach

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Connections, follows, likes, comments, shares

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Like, Tweet, Retweet, Follow

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Shorts, likes, comments, monetisation

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Process

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1

Objectivity Analysis

We start with the assessment of which social media platforms you’d like to cover. Based on this assessment we’ll come up with a strategy to produce captivating content on the concerned social media platforms. It’ll help you connect with your consumers directly.

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2

Exploring Possibilities

We’ll explore the depths of business engagement on social media with various unique campaigns. This includes trying out various videos, images, and written content to figure out what connects with your audience the best.

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3

Planning

Based on the publishing of different content strategies, we’ll work out a planned social media outreach. We’ll curate your social media content and optimise it to make it more appealing to your audience.

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4

Goals

With a cleverly crafted social media campaign, we’ll put you on your way to success. We’ll help you track and achieve your goals - be it increasing your likes and follower count, driving social media engagement, or diverting people to your website to make a purchase.

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5

Monitoring

We’ll consistently monitor your social media performance and check the engagement metrics. We’ll adapt and refine your social media strategy to deliver the best results. Keeping an eye out for changing trends is crucial to win the social media game.

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6

Execution

With our continuously evolving social media planning and content publishing strategy, we’ll execute each campaign to its logical conclusion. We’ll build an effective social media base for your business with every post published.

Features

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Content Strategy & Research

Developing a content strategy that aligns with your business goals is the main concern of a social media marketing company Kolkata, India, or anywhere in the world. Companies that have an engaging social media presence thrive in the long run.

Getting the social media content right involves extensive research on your target audience. It means figuring out their interests, their likes and dislikes, and more importantly, which platforms they use.

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Social Media Management

Managing your brand’s content on various social media platforms is a tough job. You need a dynamic social media agency in Kolkata, India, or around the world to oversee your brand’s cover, tone, and posting frequency.

Ecoder Technology has expert SMM experts who will help you manage your social media accounts effectively. From scheduling and publishing posts to monitoring comments and subscribers, we’ll take care of your social media needs.

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Social Media Profile Setup and Integration

We provide a 360° social media management service that includes building a social media account from scratch. We’ll set up your business social media account and optimise it with relevant posts and visuals.

We’ll optimise your social media presence with the right profile picture, cover photo, bio, and website linking. We’ll further integrate your account with other social media accounts on different platforms. This will help you create a consistent brand experience.

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Social Content

This is the actual content you create and share on all social media platforms. It consists of trying out different formats like text posts, images, videos, memes, live streams, Insta stories, and more.

We’ll help you post relevant content keeping the latest trends in mind and capitalising on them. The posts would be informative, visually appealing, engaging, and aligned with your content strategy.

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Ads Setup & Management

This is a critical part of your social media marketing strategy. It involves creating as well as managing paid social media ad campaigns across different platforms. From creating catch ad copy images and visuals to setting up these ad campaigns, the process is quite extensive.

This is an important social media management feature that eventually helps you establish a strong social media presence. It helps you connect and engage with your audience as well as promote your products and services.

Impact of social media on branding and business growth

  • Understanding the target audience's interests
  • Increasing brand awareness and recognition
  • Boosting website traffic
  • Understanding the target audience's interests
  • Increasing brand awareness and recognition
  • Boosting website traffic
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Ecoder - Your Trusted SMM Partner

Ecoder Technology is the best social media marketing company in Kolkata, India and our name is synonymous with trust. We help you identify your users’ interests and pain points as well as enhance your brand recognition and visibility. Our client list includes Fortune 500 companies as well as newly-established startups. Here’s why you need our SMM services:

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Highly experienced

We have more than 10 years of experience in building successful social media accounts for our customers.

 
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Budget-friendly plans

Our cost-effective plans will fit right into your budget and that’s why we pride ourselves in being the best social media marketing agency in Kolkata.

 
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Delivery on time

We value our customers’ time and we respect deadlines. Our SMM services are time-bound and we make sure you achieve your reach on time, every time!

 
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Reliable companion

We will build your social media profile from scratch and take it to great heights in no time. We’ll stay with you throughout your journey and be your trusted companion.

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Free Consultation

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Contact Us

    FAQ

    Social media marketing means using social media to market your brand, products, and services. Usually, a social media marketing company Kolkata, India, or anywhere in the world helps you increase your brand visibility over various social media platforms like Facebook, Instagram, LinkedIn, YouTube, X, Pinterest, etc.

    Billions of people use social media daily. They use it to share their views, their photos, and to connect with their mutuals as well as make new friends. Businesses also use it to promote their brand. A social media marketing agency Kolkata, India, or the world helps you grow faster with the help of social media.

    Social media marketing (SMM) means using social media to market your business. Social media optimisation (SMO) on the other hand means finetuning the various aspects of a social media profile to make the most out of these digital platforms.

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